Work Experience
New York, NY
Consumer Insights & Research Consultant
Apr 2024 – Present
Led secondary research efforts, pinpointing 30+ organizations with a combined reach of 35M+ healthcare professionals, informing a targeted media plan for digital advertising and sponsorships aimed at healthcare audiences
Validated and optimized 60+ media entries by cross-referencing monthly advertising rates with media kits in Excel, guaranteeing data accuracy and alignment with client KPIs and strategic objectives
Assessed campaign performance metrics, identifying key engagement trends to continuously refine targeting strategies and maximize digital reach within the healthcare sector
New York, NY
Marketing Analytics Intern
Jun 2023 – Aug 2023
Executed up to 10 paid social media campaigns daily on Meta platforms, achieving a target audience reach of 3-5M and maximizing brand visibility and engagement
Designed creative assets using Canva for Facebook Ads and wrote compelling copy to enhance the visibility of book titles, resulting in a 2% increase in CTR
Developed strategic lookalike audiences to integrate into Facebook Ads Manager to produce paid advertising campaigns that cohesively promoted 5-15 book titles, engaging a targeted audience of 850K-1M people in a single campaign.
Conducted in-depth TikTok research to identify #booktok trends and proposed strategic collaborations with 2 influencers based on engagement analysis; successfully gained team approval and implemented a new trend on the company’s page
Collaborated on team 2 leveraging insights from #booktok trends research to design creative assets and copy for 2 TikToks using Canva to effectively engage our target audience, resulting in 433 views within a week timeframe
Partnered with a team of 2 to leverage an internal Social Media Listening Tool, researching mentions of prospective book titles across credible articles, enhancing title credibility in the copy for Paid Facebook Ads.
New York, NY
Marketing Intern
Feb 2022 - May 2022
Assisted the Marketing & Communications Department with updating and creating the contact records along with tag lists of leads in Insightly CRM software to keep the contact information up to date
Maintained the company’s website by updating team and careers pages by utilizing WIX software to make sure the company’s mobile and desktop web presence is up to date
Performed research on the prospective target market to provide an audience list via LinkedIn Campaign Manager as part of the paid social media executions to achieve 9,100 impressions and an average click-through rate of 1.85%
Extracted HTML code from the Mailchimp email newsletter platform, optimized and repaired code using Visual Studio Code to integrate code into the WIX website to create a dedicated newsletter web pages for the company site.
Executed bounce rate analysis of email marketing newsletter to identify and update contact’s information in Insightly CRM software and Mailchimp
Analyzed previous email marketing newsletter campaigns to provide suggestions towards the new campaign executions that led to an increase in open rate by 20 % and click-through rate by 1.6%
Contributed to the team with website redesign by performing an analysis of the current website to identify pages that get the most traffic to make strategic decisions when providing suggestions for the new website redesign plan
Conducted SEO keyword research for website redesign to identify industry SEO terms to help the company increase its organic search traffic on the website
Accommodated the team with placing Holiday gift orders for 20+ VIP clients and Leadership Team to ensure client retention
New York, NY
Digital Communications Intern
Jun 2022 – Sep 2022
Maintained HubSpot CRM database of 1000+ active and resigned members on weekly basis to update contact records
Created, updated, and scheduled emails using the HubSpot CRM platform to deliver content to customized and segmented contact lists by utilizing the MemberSuite database
Curated and edited 30+ speaker headshots using Adobe Express photoshop skills to update online web presence
Managed Email Content Calendar using Airtable to ensure that organizational structure within the organization was up to date
Performed external research on Award Winning Branding Campaigns for 2019-2021 to identify 15 successful campaigns for the potential in-house campaign launch
Maintained 250+ duplicate contact records on HubSpot CRM platform to merge contacts by utilizing MemberSuite database
Collaborated with team of 2 to originate email campaign, copy, design, and CTAs to deliver 4 emails within campaign launch
Uploaded and edited 30+ speaker bios in Google Drive to ensure speakers’ information was updated in online web presence
Identified unsubscribed contacts on previous marketing activity and direct email correspondence to provide records in Excel
Analyzed survey responses to identify verbatims through SurveyMonkey to deliver 50+ sorted and segmented quotes for campaign development
Developed keywords and meta description for landing page by applying SEO skills for web page optimization suggestions
Calculated average open and click rates of emails received by 2 groups of segmented contacts to deliver findings in Excel
New York, NY
Social Media Marketing Intern
Feb 2022 - May 2022
Developed categorization tags and keywords by analyzing video content and written documents for the Search Engine Optimization (SEO) and produced 10 transcript excerpts per week to improve the search traffic
Analyzed the content of the company's web pages according to the assigned categories, such as Artificial Intelligence (AI), Active RFID (Radio Frequency Indicator), and IoT(Internet of Things) within the Industrial and Commercial Sector
Developed categorization tags and keywords within the content category writing that is used for SEO purposes
Researched the applications, technologies, industries, and standards that use Active RFID (Radio Frequency Indicator) to provide writing on the category content used for SEO purposes.
Ensured that the keyword density is met with the transcript excerpts and content category writing used for SEO purposes.
Produced the meta description within each transcript excerpt to ensure that the number of characters coordinated within the SEO application guidelines.
Kyiv, Ukraine
Event Assistant
Sep 2017 – Oct 2017
Assisted team of event planners who worked with VIP clients by contributing to the organization and planning of fashion competition shows and events
Ensured customer satisfaction through managing invitations and guest lists, effectively communicating with guests regarding their attendance, and leading attendees to their seats at fashion competition shows
Provided creative and engaging written content for the influencers and guests to ensure excellent brand awareness through Social Media Platforms during the fashion competition shows
Performed administrative tasks to ensure the efficient performance of the team of event planners.