Wrote a 34-page Honors Thesis to Explore the Potential Effect of Google Chrome’s Removal of Third-Party Cookies on Paid Display Advertising, utilizing advanced data analysis in Excel and visualization in Tableau

Conducted qualitative secondary research on 7 topics within the consumer privacy sector to develop a hypothesis and research question

Collected 360 observations on paid display advertising performance data over 1 year period to further clean the data and program additional variables in Excel as part of the statistical regression model analysis

Analyzed impressions and advertising spending of 30 automobile companies in the US by conducting statistical analysis, including linear regression in Excel and correlation analysis by visualizing relationship and trends in Tableau

Interpreted data analysis insights to assess the minimal impact of third-party cookie removal on advertising effectiveness, discussing the limitations and potential future changes in advertising strategies