Leadership Experience
Executive Director of Account Planning, Consumer Insights & Research – Pace University NSAC Chapter
Dec 2023 – May 2024
Led the Account Planning Department by overseeing 2 students to conduct consumer insights research using MRI Simmons & academic research for the Procter & Gamble campaign as part of the 2023-2024 National Student Advertising Competition (NSAC)
Developed 3 survey questionnaires using Qualtrics and Google Forms to analyze quantitative and qualitative data to derive insights that enhanced the target's perception of the product and reinforce the campaign's core message
Executed survey data segmentation of 150 respondents in Excel & Qualtrics, enabling the identification of key customer segments
Analyzed CPG's 2022 ad spend, estimating an $11.7 billion spend over the last 20 years to inform strategic planning for creative and paid media departments
Sep 2023 – May 2024
Competed in the 2023-2024 National Student Advertising Competition(NSAC) on a team of 15 students to produce a strategic advertising campaign for a Procter & Gamble
Student Mentor
Jun 2023 – May 2024
Mentored 3 freshman students in Finance, Business Analytics, and Digital Marketing throughout a full academic year, offering class recommendations, job search opportunities, leadership prospects, and campus life guidance to ensure transition into university life.
Lubin Ambassador
Jan 2022 – May 2024
Engaged in alumni stakeholder outreach meetings to represent and advocate for student life and the Marketing department, fostering strong connections and bridging the gap between alumni and current students to enhance the overall business school image.
Collaborated with the Lubin Department to secure recognition as an exemplary student representative.
Cultivated public speaking proficiency while offering prospective students valuable insights into Lubin Life during speaker sessions & campus tours, enriching their understanding from a student's perspective.
Director of Events
Dec 2021 – May 2024
Communicated with the potential speakers to arrange event participation through zoom as well as preparing them with potential interview questions
Facilitated cross-campus collaboration with different academic departments and offices as well as other organizations to co-sponsor interest within the prospective events
Coordinated on a team of 6 Eboard members to provide consistent updates on the event’s preparation progress and assist the Eboard team with event planning and ideas for events throughout the term
Initiated stakeholder outreach within the Marketing Department to effectively increase the club's brand visibility and drive growth in membership enrollment.
Chairperson, Pace University Chapter
Mar 2021 – May 2022
Utilized marketing strategies and tactics to raise brand awareness and motivate and recruit volunteers to join the Chapter
Collaborated with the volunteering organization by prioritizing the needs of the club, planning upcoming volunteering sessions, and determining the potential number of volunteers